Ravi Krishnan
The staff are very friendly and the service is good... Bak kwa tastes nice and is delicious.
Location: 205 Hougang St 21, #01-22 Heartland Mall, Singapore 530205
Floor 1 · Heartland Mall Kovan
Traditional Singapore bak kwa brand famed for smoky-sweet barbecued meat slices.
Traditional Singapore bak kwa brand famed for smoky-sweet barbecued meat slices.
Fragrance Bak Kwa at Heartland Mall Kovan brings a well-established Singapore brand renowned for its traditional barbecued meat slices to the Kovan neighbourhood, a must-have during festive seasons and everyday snacking alike.Based on 35 Google reviews
No negative reviews yet.
Ravi Krishnan
The staff are very friendly and the service is good... Bak kwa tastes nice and is delicious.
Lawrence W
Last-minute CNY gift. Not the best choice out there but not much choice at this time. Reasonable product with reasonable service and convenient locations.
Aisyah Binte Rahman
The staff are very nice and friendly.... The service is very good and the bak kwa is soft, fresh and delicious.
Jock Wong
Good quality products, reasonable prices and friendly services. Highly recommended.
Jemelle Chang
Love their Bak Kwa and pork floss. Delicious and affordable prices always. Highly recommended.
Fragrance Bak Kwa @ Heartland Mall 香味肉干 @ 高文
Fragrance Traditional Recipe since 1969
A brightly lit food stall with an orange and white striped facade. The stall displays a variety of dried meats and snacks in glass cases. The brand name "Fragrance" is prominently displayed in large white lettering on an orange background above the stall, along with a circular logo. A digital screen shows images of meat products. Two employees are visible behind the counter.
Fragrance Bak Kwa
A box and a shopping bag with the brand name "Fragrance" and Chinese characters, both featuring images of bak kwa (dried meat slices). A pile of bak kwa is also shown on a small plate.
Kurobuta Bak Kwa
Two pieces of Kurobuta Bak Kwa shaped like pigs are displayed in front of a package of the same product. The package is orange and features the brand name "Fragrance" and "KUROBUTA" in English and Chinese.
Assortment of Meat Snacks and Ingredients
A top-down view of a white wooden surface displaying various meat snacks and ingredients. In bowls and on plates are shredded meat, crispy meat slices, and what appears to be jerky. There are also almonds, a small dish with an egg yolk and chili sauce, a jar of milk, and a honeycomb with a honey dipper. The snacks are arranged in a visually appealing manner, suggesting a food product display.
Salted Egg Potato Chips
A bag of Fragrance brand salted egg potato chips is shown, with a pile of chips in front of it. The bag features a cartoon chick hatching from an egg and the text "SUPER ADDICTIVE".
Salted Egg Fish Skin Snack
A bowl of crispy salted egg fish skin snacks is piled high in front of a bag of the same snack. The bag features a cartoon duck hatching from an egg and the text "SALTED EGG FISH SKIN" and "SUPER ADDICTIVE".
Fragrance Bak Kwa
A stack of thinly sliced, glistening bak kwa (dried meat jerky) is presented in a decorative bowl. The bak kwa is a deep reddish-brown color with visible char marks, suggesting it has been grilled or roasted. Above the bak kwa, the brand logo "Fragrance" is displayed in an orange, cursive font, accompanied by a circular logo with a sun-like design and the word "FRAGRANCE" inside. To the right of the cursive text, Chinese characters are vertically aligned. The background is a light, textured surface, possibly wood or stone.
Fragrance Bak Kwa
A stack of glistening, red bak kwa (barbecued pork) is presented on a dark green ceramic pedestal dish. The bak kwa appears to be thinly sliced and slightly charred at the edges. In the background, two clear glasses and a sprig of green herbs are visible. The brand logo "Fragrance Traditional Recipe since 1969" is displayed in the upper left corner, along with Chinese characters. Orange Chinese characters are also present on the right side of the image.
Bak Kwa Display
A close-up view of a food stall displaying stacks of bak kwa (dried meat jerky) on metal racks. The bak kwa is reddish-brown and appears to be thinly sliced. In the background, there are orange packaging boxes with Chinese characters and the letters 'SG', along with some plastic-wrapped food items. A small container of toothpicks is also visible.
Fragrance Traditional Recipe since 1969
A close-up shot of shredded meat with curry leaves on a white plate, with a cracked eggshell containing a salted egg yolk and another empty eggshell on a white wooden surface. The brand logo "Fragrance Traditional Recipe since 1969" is visible in the upper right corner.
Orange Insulated Bag with Food Products
An orange insulated bag with handles is prominently displayed in the foreground. The bag has a zipper closure and the word "Fragrance" is printed on it in a script font, along with "Traditional Recipe since 1969" and Chinese characters. Below the bag, several metal containers are visible, each with a small label. One label reads "PORK FLOSS" with Chinese characters and pricing information. Other labels are partially visible, one mentioning "SPY PORK FL". The background shows shelves with various items, possibly food products, and a fan.
Food Stall with Meat Products
A busy food stall with customers and staff. The stall features a display of various meat products, likely jerky or dried meats. A sign above the stall reads "Fragrance". Decorative Chinese New Year ornaments are visible. A digital menu board shows specials and prices.
Point of Sale Display
A close-up view of a point-of-sale display showing a transaction screen with a single item, "Sliced Tender Bak Kwa," listed at 0.1 quantity and 0.00 amount. The screen also displays the "Fragrance" logo and tagline "Traditional Recipe since 1969." Below the screen, various product packaging and promotional flyers are visible, including "Durian Omelette Crisp" with a buy one get one offer, and a "50% PRAWN" promotion.
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