James Goh
Discovered this chain at beauty world. Tried out this branch. Met the same grumpy lady mentioned in other reviews. The choc cake portion here also much smaller.
Location: 682 Hougang Ave 4, #01-360, Singapore 530682
Floor 1 · Hougang Village
Artisan breads and pastries baked fresh daily in Hougang.
Artisan breads and pastries baked fresh daily in Hougang.
iBREAD at Hougang 682 is a neighbourhood bakery that bakes artisan loaves, sweet buns, and pastries fresh daily, with its soft melon pan and cheese rolls among the signatures that keep regulars returning. The selection also includes wholemeal loaves, croissants, and seasonal pastries, catering to both health-conscious diners and those with a sweet tooth.Based on 66 Google reviews
James Goh
Discovered this chain at beauty world. Tried out this branch. Met the same grumpy lady mentioned in other reviews. The choc cake portion here also much smaller.
Megusta Mucho
If you ever see me writing a review for a store that means is super bad. Their attitude of these staff were so bad. I requested for kaya butter & kaya but after that I asked for kaya butter & peanut butter in a politely way. Then they …
Munny L
I love I bread, the bread is great quality and super fluffy and freshly baked. The flavours are also yummy, the cakes are super yummy too! The prices for these big loafs are about 3SGD on the pricier side. But the variety is great!!! Pastries, cookies and even mini pies. Please visit them!
Poly Ying
Bought the cheesecake, at a price of $6. Totally not worth it. Only the surface layer comes with hard top layer of cheese. The cake was just normal chiffon cake. …
Irene Tan M X
Especially love their freshly baked egg tarts (late-grandma fave!), pastry (croissant, cranberry scones, traditional bakes, etc.) and freshly baked bread! Recommend to buy from the “outside area” as bakes are better kept warmed and fresher. …
iBREAD Hougang 682
iBread and iTea Shop Front
The exterior of a bakery and beverage shop. The shop has a prominent sign that says "iBread" with a bread-making tool graphic, and next to it, a sign for "iTea". Inside, there are displays of baked goods and drinks. Several customers are visible queuing.
iBread Bakery
The exterior of a bakery shop called iBread. The shop has a black facade with the illuminated logo "iBread" in white and orange. Below the logo, there is Chinese text. The shop displays a variety of cakes and pastries in a glass display case. Shelves behind the display case are filled with cookies and other baked goods. To the left of the bakery, there is a stall selling clothes with a "NEW SAVE $12" sign.
i Bread'd Bakery
The exterior of a bakery with a prominent sign that reads "i Bread'd" with a chef's hat and a rolling pin graphic. Inside, display cases are filled with various baked goods. A man and a woman, presumably staff, are visible behind the counter.
Croissant
A hand holds a golden-brown croissant. The background shows a floor with shadows cast by furniture.
Sausage and Cheese Bread
A close-up shot of a long, golden-brown bread roll filled with sausage and topped with melted cheese. The bread has a slightly scalloped edge. In the background, a dark brown bread with almonds is partially visible, along with some packaging that has text printed on it.
Birthday Cake
A partially eaten birthday cake in a cardboard box. The cake is white with pink frosting and decorated with strawberries and chocolate swirls. The words "Happy 5th Birthday Susan" are written in red frosting. The box has a colorful striped pattern and the words "Happy Birthday" are visible on the side.
Bakery Display
A person stands in front of a bakery display case filled with various baked goods, including loaves of bread and pastries. The display is well-lit, and a sign above reads "iBread" with Chinese characters that translate to "Freshly Baked, Buy Fast." Two staff members are visible behind the counter.
Pastries in a Display Case
A close-up shot of a variety of golden-brown pastries arranged in a display case. Some pastries are topped with sliced almonds. In the background, a person is visible behind the counter, seemingly serving customers.
Egg Tart
A close-up shot of an egg tart in a clear plastic container, with the brand logo "iBread" visible on a sticker. The tart has a golden-brown crust and a creamy yellow filling. A white paper box with a silver spoon is partially visible to the right.
Kit Kat Waffle Menu
A close-up of a menu board advertising waffles with various flavors, including Kit Kat. The menu features traditional flavors like Plain, Chocolate, Kaya, Peanuts, Blueberry, and Cheese. A waffle with Kit Kat branding is prominently displayed.
Bakery Display Case
A close-up shot of a bakery display case filled with various baked goods. In the top shelf, there are several types of bread and pastries, including braided loaves, round buns topped with almonds, and loaves dusted with powdered sugar. The bottom shelf features long, segmented loaves, some sprinkled with sesame seeds and herbs, and others with visible toppings like chocolate chips. The lighting highlights the textures and golden-brown crusts of the products.
Birthday Cake
A white frosted birthday cake with red icing that says "Happy 5th Birthday Susan". The cake is decorated with strawberries, chocolate swirls, and edible butterflies. Some of the frosting and cake have been damaged or removed. The cake is in a cardboard box.
Bakery Display
A display case filled with various baked goods, including pastries, buns, and cookies. Labels with names and prices are visible below some of the items.
Assortment of Baked Goods
A display of various baked goods, including loaves of bread in packaging and individual pastries. The items are arranged on white shelves and a table. Some loaves are labeled with "iBread" and Chinese text.
Bakery Display
A display case filled with various baked goods, including egg tarts and bread. In the background, shelves are stocked with more bread and pastries. Signs hanging from the ceiling advertise "iBread" and mention "freshly baked" and "made to sell."
Sandwich in Plastic Bag
A close-up shot of a sandwich wrapped in a clear plastic bag. The sandwich appears to be made with toasted bread and has visible layers of filling. In the blurred background, an indoor seating area with tables and chairs can be seen, along with people dining.
Cream-filled bread in plastic bag
A close-up shot of a cream-filled bread roll inside a clear plastic bag. The bread has a golden-brown crust and is filled with a generous amount of light yellow cream. The plastic bag has the logo and address of "iBread Express" printed on it.
Bread in a plastic bag
A close-up shot of a bread roll inside a clear plastic bag. The bag has the logo and addresses of multiple iBread locations printed on it.
Sandwich Shop Counter
A woman wearing a mask and black shirt is preparing food behind a glass counter. The counter displays loaves of bread, tubs of spreads, and a spatula. A sign above the counter reads "SANDWICH" and a yellow sign with blue text says "#01-364". A man in a red shirt stands to the right of the counter.
Girl holding a cake
A young girl smiles while holding a package of cake. Behind her, a display case is filled with various desserts and pastries. A promotional poster for "Taro Mochi Snowy Cake" is visible in the background.
Classic Selection Cake
A flyer or advertisement for a cake selection, featuring a picture of a decorated cake. It lists cake types, available flavors for pre-order, and cake sizes. The bottom of the flyer indicates '12 inch strawberry flavour'.
Bagels
Three bagels are stacked and wrapped in plastic bags. The top bagel is plain. The middle bagel appears to be filled with a purple cream cheese or filling, possibly blueberry. The bottom bagel has visible pieces of fruit or nuts mixed into the dough.
Dessert Display
A display case filled with various desserts including cakes, cookies, and pastries. There are several tiers of treats, with cakes on the top shelf, cookies and bars on the middle shelves, and smaller pastries and macarons on the bottom shelf. Signs indicate prices for some items, such as checkerboard cookies and traditional cakes.
Egg Tarts from iBread
Two egg tarts are shown, one in a clear plastic container and another on a red plate with a spoon. A white plastic bag with the iBread logo is in the background.
Taro Snowy Cake Slices
Two boxes of sliced sponge cake filled with taro and cream filling. One slice is on a decorative plate with a gold fork. A potted plant is in the background.
Two girls holding bags of baked goods
Two young girls are smiling and holding plastic bags filled with baked goods in front of a bakery display. The bakery's sign,
Four loaves of bread
Four loaves of bread are packaged in clear plastic bags. Two loaves appear to be a lighter color with visible dried fruit, possibly cranberries. The other two loaves are a darker color, one with a reddish hue and the other a deep purple, suggesting they may contain berries or other dark fruits. The loaves are arranged on a dark surface, with a pot and plastic containers visible in the background.
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