Polar Puffs & Cakes (The Seletar Mall) at The Seletar Mall
Location: 33 Sengkang W Ave, B2-K3 The Seletar Mall, Singapore 797653
Floor B2 · The Seletar Mall
Heritage Singapore bakery renowned for puff pastries, curry puffs, and traditional cakes since 1926.
Heritage Singapore bakery renowned for puff pastries, curry puffs, and traditional cakes since 1926.
At The Seletar Mall, Polar Puffs & Cakes brings nearly a century of Singapore baking tradition to the North East. The heritage brand is best known for its signature curry puff, a golden flaky parcel filled with spiced potato and chicken that has delighted generations.The selection extends to kaya puffs, pineapple tarts, Swiss rolls, and whole cakes for every occasion. Available for takeaway. From a quick teatime treat to a festive cake order, Polar caters to anyone with a sweet tooth or a craving for old-school bakery fare.
Visit your neighbourhood Polar Puffs & Cakes for a bite of Singapore's baking heritage. Part of the North East Eats guide, it is where nostalgia and freshly baked goodness meet.
Operating Hours
Overall Rating
Based on 13 Google reviews
Negative Reviews
Ishani Sachinthani
This shops taking too ling to serve the item. Very bad experience.
Mitch Louis
Visited Seletar Mall store around 10.30am today 25 April 2022. Sale woman was staring at bills and did not attend to me although there is no Q, worst of all, she still ignoring me after I pressing the bell for assistance...end up I just walk away without buying any items. What kind of service is this!
Yurika Mome
Bought the Winter Tropical Twist on 24 Dec 2025. Before purchased, I clarified with the staff if there was a 20% off the prices shown on the shelf for all the log cakes and she confirmed there would be. After she packed the Winter Tropical …
Julie Lim
It’s 22 Oct 2924. I just bought a fluffy roll (mango) from the Seletar counter at 830 pm.. it’s supposed to be for breakfast for my family tomorrow morning, I was shocked to see that the expiry date is 22 Oct. See photo. How can I let ny …
Priya Nair
I purchased some puffs at Seletar Mall on 1 Dec 2025 at 5:44 pm. The staff on duty was extremely impatient and very unfriendly. The level of service was unacceptable, and it is clear that proper customer …
Positive Reviews
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Photo Gallery
Polar Puffs & Cakes (The Seletar Mall)
Polar Puffs & Cakes
A view of the Polar Puffs & Cakes storefront, showcasing a display case filled with pastries and cakes. A staff member is visible behind the counter. The shop's signage is prominently displayed above the counter.
Polar Puffs & Cakes
A brightly lit bakery counter displaying a variety of colorful cakes and pastries in refrigerated display cases. The shop's name, "POLAR PUFFS & CAKES," is prominently displayed above the counter. The interior of the mall is visible in the background, with other shops and escalators.
Polar Puffs & Cakes
A display of various cakes and pastries in refrigerated display cases at Polar Puffs & Cakes. The shop's name is visible on a sign above the display.
Chocolate Cake with Chocolate Truffles
A square chocolate cake is presented on a white plate with a gold rim. The cake is covered in dark chocolate glaze and decorated with white chocolate swirls. It is topped with four chocolate truffles, a small orange fruit, and a dried yellow garnish. The cake has visible layers of chocolate sponge and cream filling. A green oval logo with white text reads "POLAR PETIT & CAKES" is placed on the cake's surface.
Shrimp Rolls in a Jar
A white plate filled with golden-brown shrimp rolls sits on a wooden board. To the right, a clear glass jar with a red label contains more shrimp rolls. The jar has a gold lid and a red label with Chinese characters and the text "SHRIMP ROLLS". Two individual shrimp rolls are placed on the red surface in front of the jar. In the blurred background, a gold pot and a dark object are visible.
Sausage Roll
A golden-brown sausage roll sits on a white rectangular plate against a white background. The pastry is flaky and appears to be baked to perfection.
Swiss Roll Slices
Two slices of Swiss roll cake with a light yellow sponge and white cream filling are displayed on a wooden board. The cake is topped with a smooth, pale yellow glaze. In the background, three brown eggs and a glass vase with dark sticks (possibly vanilla beans) are visible. The overall presentation is clean and appetizing.
Savory Pastry
A close-up shot of two golden-brown savory pastries, one cut in half to reveal a filling of diced carrots, peas, and what appears to be shredded chicken in a creamy sauce. The pastries are flaky and layered. They are presented on white parchment paper, with a blurred background showing more carrots and a dark bowl filled with yellow cubes, possibly butter or cheese.
Chocolate Eclairs
A close-up shot of several chocolate eclairs on a cooling rack. One eclair is broken in half, revealing a creamy white filling. The eclairs have a golden-brown choux pastry base and are topped with a smooth, dark chocolate glaze. A beige linen cloth is draped behind the eclairs. The background is a light-colored, marbled surface.
Golden Puff Pastry on a White Plate
A golden-brown puff pastry, with a textured, scored top, rests on a plain white plate against a white background. The pastry is oval-shaped and appears flaky.
Apple Strudel
A close-up shot of a golden-brown apple strudel, cut in half to reveal a filling of diced apples and raisins. The pastry is flaky and layered. In the background, two red apples are visible.
Cream Puffs on a Cooling Rack
Two golden-brown cream puffs are arranged on a wire cooling rack, which is placed on a dark gray cloth. The puffs have a slightly irregular, airy texture. In the blurred background, a white object, possibly a bowl or mixer, is visible. The surface beneath the cloth appears to be a light-colored countertop.
Sponge Cake Slice
A rectangular slice of golden-brown sponge cake with a light yellow interior sits on a white rectangular plate. The top of the cake has a ribbed texture, and the crumb is airy and fine. The background is plain white.
Orange-shaped desserts and tea
A vibrant red surface displays a tea set and two orange-shaped desserts. A small orange teapot with a decorative lid is positioned in the upper left corner, next to a small orange teacup filled with dark liquid. To the left, a whole orange-shaped dessert, adorned with two green leaves, sits on a white ruffled plate, which is itself placed on a larger dark red plate. In the upper right, another orange-shaped dessert is cut in half, revealing a white outer layer and a bright orange, textured filling. This dessert is presented on a light gray plate, accompanied by two green leaves. A second orange teacup, also filled with dark liquid, is situated below this dessert.
Pink Swiss Roll Cake
A pink Swiss roll cake with a slice cut off, served on a white rectangular plate. The cake has a light pink sponge and a swirl of white cream filling. The background is plain white.
Chocolate Swiss Roll
A chocolate Swiss roll cake with a swirl of chocolate cream filling is presented on a white rectangular plate. A slice has been cut from the end of the roll, revealing the spiral pattern of the cake and filling. The cake is dusted with a fine, dark brown powder, likely cocoa powder. The background is plain white.
Strawberry Swiss Rolls
Three strawberry swiss rolls are arranged on a wooden cutting board. The rolls are pink with a white outer coating, and a red jam filling is visible in the center. Fresh strawberries and a bowl of what appears to be pineapple chunks are in the background, along with a burlap sack containing eggs.
Savory Pastries
Two golden-brown, flaky pastries are displayed. One is whole, and the other is cut in half, revealing a rich, spiced filling of minced meat and vegetables. The pastries are placed on white parchment paper, with a small wooden utensil and a few green leaves visible. In the background, a dark bowl filled with orange spice powder and a blurred green sprig suggest the ingredients used.
Chocolate Swiss Roll
Two slices of chocolate Swiss roll cake with a cream filling are displayed on a wooden cutting board. In the background, there are three brown eggs in a woven basket, a small bowl of yellow butter, and a glass bowl filled with dark chocolate chunks. The surface is a white marble pattern.
Colorful Swiss Roll Cake
A Swiss roll cake with a marbled yellow and brown exterior is presented on a white rectangular platter. A slice has been cut, revealing a colorful interior with swirls of red, green, yellow, and brown filling. The cake is set against a plain white background.
Monster Heroes Collection
A colorful cake and cupcakes with a monster theme are displayed on a table. The cake is square and covered in multi-colored frosting resembling fur, with orange horns and googly eyes. Several cupcakes, also decorated to look like monsters with frosting and candy eyes, are arranged around the cake. Party hats and confetti are scattered on the table. The image includes product descriptions and pricing for different cake and cupcake options.
Golden Puff Pastry Square
A golden-brown, square-shaped puff pastry is presented on a white plate against a white background. The pastry has a flaky, layered texture and appears to be freshly baked.
Pineapple Pillows Cookies
A jar of pineapple pillows cookies is shown next to a stack of cookies on a white rectangular plate. One cookie is cut in half, revealing the pineapple filling. The jar has a gold lid and a label with pink and yellow patterns. The label reads "POLAR", "Pineapple Pillows", "Selamat Hari Raya Aidilfitri", and "A Taste of Home". The background is a green surface with a subtle geometric pattern.
Savory Pastry
A close-up shot of a savory pastry, cut in half to reveal a rich, textured filling. The pastry is golden brown and flaky, with visible layers. The filling appears to be a mixture of ground meat and possibly mushrooms or other vegetables. The pastry is presented on white parchment paper, with a wooden utensil visible on the left side. In the background, a blurred bowl and scattered dark specks, possibly peppercorns, add to the culinary theme.
Almond Tarts
Three golden-brown tarts topped with sliced almonds are arranged on a wire cooling rack. The tarts have a flaky crust and a glistening, slightly caramelized filling. Two whole almonds are placed to the left of the rack, and a few crumbs are scattered on the dark grey cloth beneath the rack. The background is softly blurred, suggesting a clean, bright kitchen environment.
Egg Tarts
Three golden-brown egg tarts with a smooth, bright yellow custard filling are arranged on a wire cooling rack. The tarts have fluted crusts and are placed on a dark gray cloth. The background is blurred, showing hints of white kitchenware.
Pandan Swiss Roll
A bright green pandan swiss roll cake is presented on a white rectangular plate. A slice has been cut and is positioned in front of the main roll, revealing the creamy, lighter green filling swirled within the cake. The cake has a soft, spongy texture.
Fruitcake
A rectangular loaf of fruitcake sits on a white rectangular plate. The cake is golden brown with visible pieces of dried fruit, such as raisins and candied fruit, throughout. The texture appears dense and moist. The background is plain white.
Christmas Cookies Packaging
A box of Starlit Market Wonders cookies, shaped like hearts and palmiers, is displayed with a small plate of cookies in front of it. The packaging features a starry night design and a depiction of a Christmas market scene with Santa Claus. Pine branches and blurred bokeh lights create a festive atmosphere.
Heart-shaped cake with ham and cheese topping
A heart-shaped cake is presented on a white cake stand. The cake is covered in what appears to be shredded cheese and finely diced ham. Two pink roses with green leaves made of fondant adorn the top of the cake. In the lower left corner, a card with the word "Mum" written in cursive is visible. The background is a textured, light brown surface, and the table is a peachy-orange color.
Heart-shaped cake with white chocolate shavings and pink accents
A heart-shaped cake is presented on a white plate with a gold rim. The cake is covered in white frosting and generously decorated with white and pink chocolate shavings. Two pink fondant roses with green leaves adorn the top of the cake. In the background, soft pink carnations are visible, adding a delicate touch to the composition.
Coconut Swiss Rolls
Four slices of Swiss roll cake are arranged on a light green surface. The cake has a green sponge with a brown filling, and is coated in shredded coconut. Small, light green paper palm trees are scattered around the cake slices.
Banana Bread Loaf
A loaf of banana bread with a slice cut off, placed on a white rectangular platter. The bread is topped with chopped nuts. The background is white.
Coffee Swiss Roll Cake
A slice of coffee-flavored Swiss roll cake is presented on a white plate. The cake is rolled with a white cream filling and coated with chopped nuts on the exterior. The background is plain white.
Tiramisu Cake Slice
A square slice of tiramisu cake with layers of sponge cake and cream, dusted with cocoa powder. The cake is served on a wooden plate with a small bowl of coffee beans and a wooden fork. A green circular tag with the logo "POLAR" is placed on top of the cake.
Oreo Cake
A round cake topped with Oreo cookies and dusted with powdered sugar. A glass of milk and a rolling pin are visible in the background. A small green oval tag with the word "POLAR" is on the cake.
Horoscope Cakes - Standard Cakes
A display of 12 standard cakes, each decorated with a zodiac constellation and the text 'Happy Birthday'. The cakes are arranged in a grid of four columns and three rows. Each cake has a unique identifier below it, ranging from HE_01 to HE_12. The overall theme is celestial and astrological.
Bottle of Water with Nutri-Grade Label
A clear plastic bottle of water with a blue cap is shown against a white background. A label on the bottle indicates "NUTRI-GRADE" with a rating scale from A to D, showing A as green, B as yellow, C as orange, and D as red. Next to the scale, it states "0% sugar". Below this, a pink banner contains Japanese text that translates to "Image Photo" and a cartoon panda face.
Sponge Cake
A rectangular slice of bright orange sponge cake sits on a white rectangular plate. The cake has a slightly textured, golden-brown top and a uniform, airy crumb throughout. The background is plain white.
Chocolate Cake with Cherries
A rich chocolate cake is covered in chocolate shavings and topped with two bright red cherries and a swirl of cream. A small green oval tag with the word "POLAR" is visible on the cake. In the background, a bowl of blueberries can be seen.
Chocolate Swiss Roll Cake
A close-up shot of a chocolate Swiss roll cake, dusted with chocolate sprinkles. The cake has a rich chocolate sponge and a creamy white filling, swirled to create a visually appealing pattern. In the background, a basket holds two brown eggs, and a small glass bowl contains chocolate shavings. The cake is presented on a wooden board, with scattered chocolate sprinkles on the surface.
Mango Swiss Roll
A close-up shot of a mango swiss roll cake. The cake is a light yellow sponge cake rolled with white cream and a mango filling. There are illustrations of mangoes and a sliced mango in the background and foreground. The background is split between a light teal and a pale yellow.
Minion Themed Cake
A rectangular chocolate cake decorated with blue frosting and a printed image of Minions holding balloons. The cake is displayed in a clear plastic container.
Bakery Display Case
A display case filled with various pastries and rolls. On the left, there are golden-brown puffs and rolls. On the right, there are sugar rolls and chocolate rolls. A menu board is visible on the counter behind the display, listing items like "Black Cake", "Walnut Chocolate", "Durian Puff", and various rolls. There are also cakes and jars of preserves on the counter.
Assorted Licensed Character Cake Block
Two rectangular cakes are displayed in clear plastic packaging. The cake on the left is decorated with characters from Angry Birds and the text "Don't Worry Be Angry". The cake on the right has a "Happy Birthday" message and a cartoon image of a van. A price tag indicates the item is an "Assorted Licensed Character Cake Block" for $8.20.
Polar Puffs & Cakes Display
A display case filled with various cakes from Polar Puffs & Cakes. On the left is a large Strawberry Swiss Roll. To its right are several Three Layer Blocks, some with pink packaging and others with yellow packaging. Price tags are visible for the Strawberry Swiss Roll ($9.80) and a Three Layer Block ($8.00).
Box of Pastries
A top-down view of a cardboard box filled with eight golden-brown pastries. The pastries are oval-shaped with flaky, layered crusts.
Angry Birds Hatchlings Cake
A square cake decorated with Angry Birds Hatchlings characters. The top of the cake has a pink frosting with cartoon characters, the words "100% CUTE", and the "Angry Birds Hatchlings" logo. The sides of the cake are dark brown with horizontal lines. The cake is trimmed with blue frosting.
Chocolate Cake
A chocolate cake decorated with white chocolate shards and hazelnuts sits on a white platter. A small green oval tag with the word "POLAR" is affixed to the cake. In front of the cake is a dark green sign displaying "Natalie Regular $28.90".
Berry Roll
A close-up shot of a berry roll cake in clear plastic packaging, resting on a green and white striped bag. The label on the cake packaging reads "Popular Berry Roll" and features illustrations of berries.
Cookies & Cream Petite Cake
A petite cake with a cookies and cream flavor is displayed in a refrigerated case. The cake is covered in white frosting with visible cookie crumbles and topped with several whole cookies. A green sign in front of the cake reads "COOKIES & CREAM PETITE" and indicates "REDUCED SUGAR" with a price of "$22.80". The brand name "POLAR" is visible on a small tag on top of the cake and on the base of the cake stand.
Polar Fruits & Cakes Display
A display case filled with various cakes, pastries, and desserts. The sign above reads "POLAR FRUITS & CAKES". There are also Christmas-themed decorations and promotional materials visible.
Fruity Fluffy Roll
A close-up of a packaged cake roll with a label detailing its expiry date, ingredients, and manufacturer. The label indicates the product is a 'Fruity Fluffy Roll' with options for Golden Mango, Tropical Pink Guava, and Lychee Rose fillings. It also lists the ingredients and states it contains wheat, milk, egg, and soy. The expiry date is 22/10/2024, and it should be kept refrigerated. The net weight is 250gm. The manufacturer is Polar Puffs & Cakes Pte Ltd. Below the cake roll, there are several individually wrapped items with green and white packaging.
Bakery Display
A display case filled with various cakes, pastries, and baked goods. On the left, cakes are arranged in tiers, with some labeled with prices. On the right, a display shows savory pastries like curry potato puffs and chicken pies. A sign advertises "CURRY POTATO PUFF" with a special offer.
Chocolate Brownie Cake
A close-up of a square chocolate brownie cake decorated with chocolate curls and topped with red currants. A small oval sign with the logo "POLAR PUFFS & CAKES" is on the cake. A green label in front of the cake reads "Brownie (Petite) $24.80".
Dessert Display Case
A display case filled with various cakes and pastries. Above the case are promotional posters and jars of cookies.
Black Forest Cake
A Black Forest cake decorated with whipped cream, cherries, and chocolate shavings. A green sign in front of the cake displays "Black Forest Regular $35.90" and "35% Less Sugar". The brand name "POLAR PUFFS & CAKES" is visible on the cake board.
Angry Birds Hatchlings Cakes
A catalog page displaying various Angry Birds Hatchlings themed cakes, categorized into Standard Cakes, Block Cakes, and Mini Cakes. Each cake design features different characters and phrases related to the franchise.
Dessert Display Case
A display case filled with various cakes, log cakes, swiss rolls, and eclairs. Some items have labels with names and prices.
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