PrimaDéli at Punggol Plaza
Location: 168 Punggol Fld, #01-18 Punggol Plaza, Singapore 820168
Floor 1 · Punggol Plaza
Halal-certified bakery known for fresh cakes, pastries and festive treats since 1985.
Halal-certified bakery known for fresh cakes, pastries and festive treats since 1985.
PrimaDeli is one of Singapore's longest-running halal-certified bakeries, serving the North East with a wide range of cakes, pastries and baked goods.From signature chocolate fudge cakes and fruit tarts to savoury curry puffs and kaya buns, the selection covers everyday snacking and special-occasion gifting alike. Takeaway service keeps things simple for customers picking up a quick bite or pre-ordering celebration cakes. It is a trusted name for families seeking halal-certified baked treats without compromise.
Visit your nearest PrimaDeli for freshly baked favourites that have stood the test of time. Quality and consistency remain at the heart of every creation.
Operating Hours
Overall Rating
Based on 44 Google reviews
Negative Reviews
Veggie Love
If not for prima’s fabulous bakes, I won’t be patronizing this outlet. One of the worst customer service ever, never heard them say a word of thank you to customers. I think it’s because they are too caught up with their work and totally forgot that they need to do basic customer service. Seen other reviews about the lousy service at this outlet too, so it’s not just me. Perhaps also I’m comparing with other PRIMA outlets like Eastpoint, which I have been going for years and I always have a good customer service experience buying from them there for all my birthdays cakes. 👍🏻to the team at PRIMA Eastpoint.
Alan Phua
Two Muslim service staff are both rude and crude. Purchased cakes and asked simple question and raise their voice. Certainly lack customer service skill…. May be null - no skill.
Jarrett Goh
I had been waiting in line for the waffle for more than 7mins, the staff kept prioritising phone calls and serving vendor. I decided to walk off.
Ah Seng
The Chinese auntie doing waffles at Punggol plaza sibeh kuai lan and rude. My mother went to buy 2 pieces of kaya and peanut butter from her. Upon collection of item my mother open up and ask which is which and the Chinese auntie replied " …
Xinyi Lin
Customer service standards are way below average (e.g. “Wait outside!”). If the store is not ready to receive customers yet, I believe that it would be more appropriate to indicate that the store is closed or at least put up a signage to mention “Please come back in 15 minutes” rather than the impolite statement.
Positive Reviews
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Photo Gallery
PrimaDéli
PrimaDeli Bakery
A view of the PrimaDeli bakery storefront. The shop has a red awning with the PrimaDeli logo and name in white illuminated lettering. Below the awning is the entrance to the shop, with a counter displaying waffles and other baked goods. A staff member in a red uniform is visible behind the counter. The interior of the shop features white shelves stocked with products.
Custard Puffs
A hand holds a clear plastic container filled with six custard puffs. The container has a label with ingredients and a "Use by" date of 07-09-23.
Chocolate filled waffle
A close-up shot of a waffle filled with melted chocolate. The waffle is golden brown and has a crispy texture. The chocolate is dark and rich, with some pieces of waffle visible within it. The waffle is wrapped in white paper and a green plastic bag is visible in the background.
Dessert Display
A display case filled with various baked goods, including waffles and cakes. Two promotional posters are visible, one for Chocolate Hazelnut Waffle and another for Lotus Biscoff Waffle, both priced at $3.00. A large yellow package labeled "BANANA CAKE" is in the foreground.
Waffle Sandwich
A close-up shot of a waffle sandwich filled with chocolate spread, held in a white paper bag. In the background, blurred figures of people are walking on a tiled floor.
Fruit Cake with Red Chinese Character
A close-up view of a white cake decorated with red frosting piping around the edge. Slices of peach and dragon fruit are arranged on top, along with pink fondant peach shapes and a strawberry slice. A large, glossy red Chinese character, likely representing good fortune, is prominently displayed in the center. A small circular emblem with a logo is visible on the right side. The cake is in a white box.
Square Fruit Cake
A square cake decorated with white frosting, sliced peaches, and lychees. A red "Happy Birthday" topper is placed in the center. The sides of the cake are covered in chopped nuts.
Bakery Interior
A view inside a bakery with staff serving customers. Display cases are filled with cakes and pastries. Refrigerated units hold more baked goods. Promotional posters are visible on the walls.
Waffle Making Station
A close-up view of a waffle-making station with waffle irons, batter dispensers, and a cash register. The background features a red and white striped wall. A person in a red shirt is partially visible on the right.
Waffle sandwich and iced drink
A close-up shot shows a waffle sandwich held in a white paper bag and a plastic cup of iced drink with a yellow straw. The waffle sandwich appears to have a filling of jam and a slice of cheese. The iced drink is a light brown color, possibly milk tea, and has a lid with a cartoon character on it. The background is a textured yellow surface.
Cake with Fruit and Red Icing
A close-up view of a white cake decorated with pink frosting swirls, sliced peaches, and cubes of dragon fruit. Red icing forms decorative characters on the cake's surface.
Waffle with Filling
A close-up shot of a waffle sandwich being held in a white paper wrapper. The waffle has a golden-brown exterior and a light green interior filling. The waffle is cut in half, revealing the creamy filling inside.
Waffle sandwich on escalator
A hand holds a half-eaten waffle sandwich wrapped in white paper against a backdrop of an escalator. The waffle has a golden-brown exterior and a creamy, light green filling. The escalator steps are black with yellow safety lines.
Cakes in a Display Case
A refrigerated display case filled with various cakes. In the foreground, rectangular cakes topped with cream and fruit slices are visible. Behind them, round chocolate cakes with almond crusts and chocolate drizzle are displayed. Some cakes have price tags and promotional labels.
Cream Puffs in Packaging
A hand holds a clear plastic container filled with cream puffs. The container has multiple compartments, with several cream puffs visible in the foreground. The background is blurred, showing what appears to be a kitchen or retail environment.
Birthday Cake with Rainbow and Animals
A round birthday cake decorated with a rainbow, the number 2 made of red frosting, clouds, and small animal figurines including a giraffe and an elephant. The cake also has the inscription "Happy Birthday Yashvin" and small blue and green floral decorations.
Mini Custard Puffs
A clear plastic container holding six mini custard puffs. A red and white sticker on the container reads "MINI CUSTARD PUFF" in white text. The puffs are golden brown and appear to be filled.
Waffle Ice Cream Sandwich
A hand holds a waffle ice cream sandwich wrapped in white paper. The waffle is golden brown with a grid pattern, and a layer of dark brown ice cream is visible between two waffle halves. In the background, a person walks with a plastic bag of groceries, and a metal railing lines a walkway.
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